Noma Security’s account-based marketing tactic
Originally posted on LinkedIn, December 7, 2025.
ABM, or Account Based Marketing, means focusing all your efforts on one customer. You study that customer obsessively, identify the key people in the company, learn what matters to them, and build your marketing and advertising around them.
It fits a specific kind of startup, mainly B2B companies where the buyer is a relatively large organization and the value of winning that account justifies the campaign.
I came across a video from Noma Security where the employees used peer pressure to get Tamir Bar to visit them in room 40. They applied the tactic without even knowing the industry had a name for it.
And it worked 😎