# AI is about to change the way we all buy things online. And I'm not sure people understand how fast it's happening.

Machine translation from the original post. Not reviewed by a human translator. Historical claims may no longer be current.

AI is about to change the way we all buy things online. And I'm not sure people understand how fast it's happening.

Today something happened to me that changed my perspective.

I was looking for a recommendation for a new laptop, a task that usually turns into a frustrating journey through fabricated reviews, sponsored content and meaningless rankings.

Instead of falling into that loop again, I asked Grok 3 what to buy.

What I got wasn't a list of useless links. 
The AI combined performance data, reliability opinions and technical comparisons – and then summarized everything for me into one precise recommendation.

I clicked "Add to cart" without thinking twice.

It was the first time in years that I trusted a recommendation on the internet.
And now think – what does this look like at a global scale?

We're talking about $100 billion a year of online shopping that will flow through AI within two years.

Every purchase decision will pass through smart models that know how to filter out the noise and recommend the most right thing.

And this is exactly like 2003. Back then, whoever understood how Google ranks sites made crazy money through SEO. But this time you can't cheat it.
The only way to be part of the game is to become a source the AI wants to recommend.

How do you do that?
 ✅ Create strong technical content - that the models will want to cite
 ✅ Choose topics nobody has explained properly
 ✅ Write deep analysis, not more shallow fluff to please keywords
 ✅ Match headlines to real questions that people ask

Over the years Google went from a brilliant idea to an endless noise of sponsored links.

Whoever understands how to become "seen" and "cited" by LLMs will be the one everyone trusts in the new world.

So the only question that comes to me right now is - why aren't more people investing in this now? 🤔

The report for anyone interested: 
https://lnkd.in/dwcuAUNz

Original: https://ofershap.github.io/posts/how-ai-will-change-online-shopping-and-product-discovery/
Source: https://www.linkedin.com/posts/ofershap_%D7%94-ai-%D7%A2%D7%95%D7%9E%D7%93-%D7%9C%D7%A9%D7%A0%D7%95%D7%AA-%D7%90%D7%AA-%D7%94%D7%93%D7%A8%D7%9A-%D7%A9%D7%91%D7%94-%D7%9B%D7%95%D7%9C%D7%A0%D7%95-%D7%A7%D7%95%D7%A0%D7%99%D7%9D-%D7%93%D7%91%D7%A8%D7%99%D7%9D-activity-7309582197018001408-W9Mi
Published: 2025-03-23T16:30:01.239000+02:00